RetailDetail Trade & Shopper Marketing Congress 2020

RetailDetail Trade & Shopper Marketing Congress 2020

03-12-2020 09:00 - 03-12-2020 12:00

Digital Only event

Meir 78

2000 Antwerpen

Winning at the Moment of Purchase in times of COVID-19

 

De coronapandemie veroorzaakt een terugkeer naar de essentie in retail & FMCG: consumenten wijzigen hun koopgedrag, merkfabrikanten houden hun assortiment en promoplan tegen het licht, retailers zetten in op loyalty en e-commerce. Hoe win je op het moment van de waarheid in coronatijden? Moet trade & shopper marketing terug naar de basis? Ontdek het op dit Digital Only evenement van RetailDetail en LD&Co.

 

Sprekers
 

Luc Desmedt - Managing Director - LD&Co
Trade & shopper marketing expert Luc Desmedt will indicate the developments in the field, based on conversations with manufacturers and retailers.

 

Stefan Van Rompaey - Chief Editor - RetailDetail
The corona pandemic has reinforced certain trends and turned others upside down. What initiatives do we see among retailers and brand manufacturers and what does this mean in the longer term?

 

Stijn Demeersseman - Category Leader Personal Care Appliances - Amazon
Amazon is changing the rules of the game in retail. How can brand manufacturers adapt in order to identify ‘pockets of growth’ more quickly and set up fruitful collaborations in a digital world?

 

Luc Suykens - Harley Procter Marketing Director - Procter & Gamble
Looking back on 32 years of experience at “the” marketing school in FMCG, Luc Suykens will focus on the consumer. What drives consumers today? What is the impact of COVID-19 on consumer behaviour?

 

Raffael Li Preti - VP Commercial Unit Fresh - Delhaize
In a live interview, Raffael Li Preti will clarify Delhaize’s expectations regarding strategic partnerships with suppliers, the impact of COVID-19 on negotiations and the opportunities the new SuperPlus loyalty program offers to brand manufacturers.

 

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Programma

 

  • 10u00 – 10u05: Verwelkoming

  • 10u05 – 10u30: How COVID-19 impacts major food retail trends: door Stefan Van Rompaey (RetailDetail) en Luc Desmedt (LD&Co)

  • 10u30 – 11u00: Interview met Raffael Li Preti, VP Commercial Unit Fresh Delhaize

  • 11u00 – 11u15: Q&A Raffael Li Preti

  • 11u15 – 11u30: pauze 

  • 11u30 – 12u00: Luc Suykens, Harley Procter Marketing Director, Procter & Gamble

  • 12u00 – 12u30: Stijn De Meersseman, Category Leader Personal Care Appliances, Amazon UK

  • 12u30 – 12u45: Q&A

  • 12u45 – 12u50: Conclusies
     

Taal

 

  • Zowel presentaties als slides zijn in het Engels